Syndicate Bank – Case Study

SWOT Analysis

Approach

After analysing, we arrived at the following conclusions:

  • USP – Strong commitment to social welfare
  • Segment – Urban and Rural banking
  • Target Group – All age and earning groups
  • Positioning – Complete Banking  solutions

Portfolio

Brand Story – The bank for a common man

  • Syndicate bank started its business with a capital of 8000 rupees. Sri TMA Pai, Sri Upender Rai & Sri Vaman Kudva strove together to start up the bank in 1928. Now its headquarter is in Manipal, Karnataka, India.
  • The bank has expanded its business in foreign countries and has branches in London, Doha, Muscat. Currently it has over 3000 branches. All these branches are giving Core banking, e-banking service all over the India at any time.

Project Details

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Challenges

  • Banking industry has now fully changed since post-independence. The success of every business depends upon its customers.
  • Customers in urban India no longer have much time to spend in queues. They want quick service.
  • The Banks have also changed, and are providing best services to their customers by ATM, Phone & Net banking services right at your doorstep.

Solution

  • We, at Manipal Advertising, had done a SWOT analysis. Based on that, then we prepared brand advertisements, product base advertisements, branch opening advertisements, tactical advertisements.