The purpose of advertising is to support your organization's sales efforts and improve company profitability. Our advertising services incorporate all aspects of campaign development...

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How many times have you asked someone for a 'Kleenex', or a 'Post-it Note'? How did you find this page - did you 'Google' it? Successful brands become synonymous with their products or services.

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Whatever your goals, we’ll create a solid media plan to boost your brand awareness and fortify your reputation.

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Online advertising combines the advantage of reaching a large audience at a relatively low cost with that of accurate measurement.

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We may not be the largest agency in India, but we have assembled a really talented team of people. Everyone at Manipal Advertising has a wealth of marketing experience under their belt but we really pack a punch because we also have the passion and determination to get results and keep our clients happy.

Through getting to know you and becoming an extension of your team, we can truly understand what you need from an agency and work hard to make sure you get it. And no matter how large or small your budget, we’ll ensure every penny is well spent.

We can provide all the services you’re ever likely to want – but you can trust us to only sell you those that you really need.

We think you’ll love Manipal Advertising. We’re small but beautifully formed.

" Creative without strategy is called 'art'
Creative with strategy is called 'advertising' "



How many times have you asked someone for a ‘Kleenex’, or a ‘Post-it Note’? How did you find this page – did you ‘Google’ it? Successful brands become synonymous with their products or services. A well-integrated brand—one with attractive design, consistent experience, and a reliable reputation—inspires buyers to select your product or service over a competitor’s.

Logo Design

Your logo helps customers recognize your product or service

Your logo conveys your brand identity and the nature of your products or services, along with your commitment to quality and your promise to your customers. In a highly competitive market, where prospects make purchasing decisions in a split second, an attractive logo design can be the deciding factor in setting your brand apart from the competition.

Marketing Collaterals

Engaging collateral materials are the backbone of a successful marketing strategy

Marketing may have evolved with the digital era, but brochures, sales sheets, and business folders still play an important role in building sales-cycle relationships. Your marketing collateral expands and validates the message of your brand: it tells the story of who you are, the values you offer, and what sets you apart from your competitors. Each piece engages your audience in a memorable dialogue while collectively reinforcing your brand identity.


Coordinated stationary lends legitimacy to your cause

Whether hand-written invitations or everyday letterhead, coordinated stationary makes a personal, polished, and memorable impact on your customers. It’s an opportunity to present donors with a snapshot of who you are and what you do, in a style that both distinguishes your organization and reinforces the value of contributing to your business.

Style Guide

A memorable brand is built on consistent design

An inconsistent logo and tagline does more than confuse your audience – it contradicts the priorities of your organization and dilutes the impact of your message. To prevent doubt, hesitation, and mistrust – all of which can undermine your credibility and the value of your work – your creative elements need to be well-coordinated and steadfast, no matter how and where they’re presented.

Download Style Guide


Attractive packaging sells

Everyone appreciates appearance, and package design is no exception. Attractive, well-designed packaging stands out on the shelf and invites potential buyers to look, inspect, inquire, and ultimately, to take your product home.

Custom Publications

Quality publications validate your audience’s expectations

Custom publications like annual reports, brochures, catalogs, guidebooks, and stakeholders are the real investment value of your business. They summarize your current work, your past successes, and your future goals – all while providing a unique, engaging view of what your organization is all about.


In a world where people make connections at the touch of a button, media is more than a way to generate publicity. It’s an invaluable strategy to communicate updates, news, and other information to customers and stakeholders, keeping them engaged with your brand while inspiring loyalty and trust. Whatever your goals, we’ll create a solid media plan to boost your brand awareness and fortify your reputation.

Media Plan

If you aren’t seen or heard, you aren’t remembered

Your business can’t go very far if no one’s heard of it. A strong media plan not only boosts brand awareness; it influences public perception and reinforces your professional credibility. No matter how large or small your business, the media plans you cultivate go a long way toward building a solid advantage in the market.

Public Relations

Your community involvement demonstrates the value of your brand

Public relations can be intensely rewarding, both personally and professionally – and it also pays off financially as more people come to recognize your brand as supportive, dedicated, and trustworthy. Staying active in your community improves brand awareness, displays social responsibility, and opens up a host of new business opportunities – all crucial for a successful marketing strategy.

Corporate Communications

Your corporate communication policy is your organizational voice

Corporate communications must speak to diverse audiences – your employees, investors, stakeholders, customers, and more – both during a crisis and when things are going well. For that reason, your communications must be clear and consistent to ensure that recipients perceive your brand as well-organized, accountable, and ethical.

Press Write-ups

Propagate your thoughts without any hindrance

You have something important to share with your existing and prospective customers – the launch of a new product or website, new updates regarding your business, a new acquisition, or laurels, whatever be the reason – you can share your news through ‘Press Releases’. These are concise news article that mainly focus on the important events, programs or significant developments of your business.


Online advertising combines the advantage of reaching a large audience at a relatively low cost with that of accurate measurement. Since most of your customers and prospects are bound to be online anyway, it’s an invaluable opportunity to increase your brand awareness and encourage interaction.

Website Design

Your website is your front desk. Make it work for you

The purpose of your website is to engage your prospects in taking the first step in the sales cycle. A successful website design provides a clear path from education to conversion, inspiring visitors to fill out a form, pick up the phone, or stop by your location for an in-person conversation.

Search Engine Optimisation (SEO)

A Website without SEO is a ship lost at sea

Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via “organic” or unpaid search results. SEO is a process, not a one-time ‘set and forget’ deal, and it requires ongoing maintenance.

Content Writing

Successful companies tell stories that people want to hear

Your marketing content is the most important way to engage and influence your audience. Far from just selling your brand, your content communicates the value of your business through your unique information and insights – it demonstrates your industry expertise while also showing customers and prospects that you understand their needs and have a solution for their challenges.

Email Marketing

Effective email messages inspire action

When done correctly, email marketing can still be a very profitable marketing tool. However, it’s important to note that nowadays, savvy consumers dislike overt sales pitches. The secret to success lies in quality content, not the quantity of messages sent.


A brand without a blog is a brand without a voice

Your blog is more than just publicity – it’s a way to help prospective customers get to know your brand before they ever contact, hire, or purchase from you. Blogging allows you to share your expertise and build enduring relationships, all while driving traffic to your website.

Social Media

Social networking puts you in front of your audience

Social media marketing offers an invaluable opportunity to show your brand’s human side, build trust, and cultivate an audience receptive to your message. At the same time, it can also drive traffic to your blog and website, boost your search engine rankings, and even facilitate customer service.

CTAs and Landing Pages

Conversions require direction and encouragement

Once readers have finished reading your engaging email message, your latest blog, or your promotion on Facebook, a clear call-to-action (CTA) is vital to guide them to the next level of engagement with your business. Landing pages not only offer the mechanism for this voluntary interaction, but also allow you to provide and request more information, making it easier to better qualify your leads, and implement effective strategies for the next stage. It’s also an invaluable tool to measure the success of your campaign’s conversion rate.

Our Clients

From the Blog


Know Your Customer

We’ve always been fascinated by the phenomenon of popularity. What causes customers to flock to one brand while remaining coldly indifferent to another – even when the offerings of the companies in question are similar?

Years of consumer research have revealed that the single most important factor that separated the good companies from the great companies, is the ability to know about the customer better.

That is the starting point
Dominant organizations, we’ve learned, are those that can discern meaning from the information given. They’re doing more than listening. They’re hearing, and they’re choosing their direction from what they hear.

How, exactly, does that work? Please read on….

Cardinal Rules of Advertising

Know Your Customer
This could be called the first law of Advertising

Know Your Customer … Better than they know themselves
This could be called the Secret Law of Advertising

Customers Don’t Know Why They Buy
This might be deemed the problem with conventional market analysis.

Don’t Ask Why, Observe!
If customers don’t know why they buy then how do we discover why? Jane Goodall became a primate expert. She essentially moved in close proximity with a troupe of chimpanzees and lived with them for years. She watched chimps grow up, grow old and die. She unraveled the rich social life of chimpanzees and how it affected their behavior. Humans are vastly more complex than chimpanzees. It takes more than an anthropology study to grasp the mechanisms at play when it comes to human behavior.

Most of the Human Experience is Below Conscious Radar
The Landscape of the Subconscious is much, much bigger than the Conscious realm. Human behavior is a dynamic interplay of the conscious/subconscious. This is one criticial reason that Advertising has become well versed in the science of the subconscious.

Human Behaviour is Primarily Social
The evolution of human beings is fundamentally the story of social systems. Virtually all human behavior is socially driven or has social implications.

Where We Live Matters … and it is Changing!
In Advertising, we understand that human behavior is complex and highly reactive. We also understand that the world is in a state of flux and the old rules don’t apply. To understand the customer you have to look at the environment they operate in.

Why Advertising is Different from Selling?
To know the customer requires a deep grasp of human behavior, the subconscious mind as well as the marketplace. Taking this information and extrapolating the deeper themes of the mind of your customer and using it to create a more compelling customer experience is what Advertising is all about.

The Last Word
Hence, preparing ourselves to listen deeply and intently to our customers puts us in a position where we can learn an awful lot about them. Please read our advertising blogs regularly. I am sure, these insights, tips & tricks will be very useful for your business.

That’s it for now!

Thank you.

Ajay Shah
Manipal Advertising Services Pvt. Ltd.


Kurl-on – The Challenge Of Embracing Change

Sleep. For some people, it’s the drug of choice. For others, it’s a concession of weakness.

Everyone reading these words needs to sleep, regularly and comfortably. Mattress companies are well aware of this. The mattress industry is both crowded and competitive—and far more dynamic than you may have ever imagined.

Kurl-On perhaps the most dominant brand in the mattress market in India, recently made headlines by adopting a technology that uses Pocket Spring Mattress based on Motion Separation Technology. Which means “Lesser Disturbance” if partner changes posture. Purportedly, this will mean a better sleep experience for Kurl-On’s customers. However, the question is – “Do you not have faith in the brand promise you’re making?”

Advertising Identifies Opportunities For Change

Kurl-On’s change, appears to be ground-shaking. Yet history has proven, time and time again, that customers do not always welcome change. Even changes that appear to have no impact on the customer experience can not be received well.

On the other hand, failure to change can have catastrophic consequences as well. Henry Ford’s notorious reluctance to mess with the success of the Model A put Ford in a position where it was forced to catch up with the competition—who’d been happily experimenting, innovating, and profiting while Ford stood still.

What businesses need, more than anything, is a way to predict with a high degree of certainty, what aspects of their business are open to change. Equally important is the imperative to leave alone those elements of the business that the organization’s best customers hold in highest regard.

Harley Davidson, for example, knows full well that they can’t strip away the chrome, black leather, and the freedom of the open road from their brand. It would be brand suicide. Does that mean that the brand is locked in place, static and unable to evolve? Certainly not—but all forward motion must include, at its heart, those core elements—the Brand DNA—that attracts their best, most loyal customers in the first place.

What defines a Kurl-On mattress in the mind of the customer? The qualities that a customer values the most when they’re selecting a mattress have little, if anything, to do with the actual construction or technology used and everything to do with the sleep experience they’re hoping to achieve. Whether the coils within the mattress have fabric wrapped around them is simply not something the vast majority of their best customers are likely to lose any sleep over. But it’s only the brand image that encourages the customers to experiment with new one and embrace change. To know more about Kurl-On’s brand evolution story, please download our case study.

Ajay Shah
Manipal Advertising Services Pvt. Ltd.

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Contact Info

MANIPAL (Registered Office)

  • Mr. Praveen
  • Manipal Centre, 1st floor, Near Chittaranjan Circle, Udupi – 576101
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  • +91 99452 51211
  • mplads@gmail.com

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  • mpladschen@manipal.com


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